Numbers

Tiago has done most of the job by showing how different elements can enhance the visibility and tracking of the blog, so I thought to just stick with…numbers and why we need measuring methods in improving our blog?

I will talk briefly about Google Analytics and how it can give precious insights to us. The best part is that it gives very basic reports that anybody can understand, as well as more sofisticated ones. Analyzing all traffic data means looking at graphs and charts that will show how many visitors the blog has, their evolution as a function, average of pages, time, content, ecc. Just by looking attentively one can understand the strengths and weaknesses of a blog or site, because like in everything we do, we need solid ground and numbers to understand quality and preference. This will generate the need of rethinking maybe the content, the design part or maybe just focus on the details. In my opinion the content has top level importance together with the “blog personality”, generating readers that hopefully will continue to return and spend more time with “us”. It doesn’t take rocket science to figure that one out.

For us it’s so useful to understand the specific tools that can generate high volume traffic and how we can meet the expectation of the reader in order to build a successful story. In my opinion, one step at the time will do the trick, because learning by doing is the best way.