Numbers

Tiago has done most of the job by showing how different elements can enhance the visibility and tracking of the blog, so I thought to just stick with…numbers and why we need measuring methods in improving our blog?

I will talk briefly about Google Analytics and how it can give precious insights to us. The best part is that it gives very basic reports that anybody can understand, as well as more sofisticated ones. Analyzing all traffic data means looking at graphs and charts that will show how many visitors the blog has, their evolution as a function, average of pages, time, content, ecc. Just by looking attentively one can understand the strengths and weaknesses of a blog or site, because like in everything we do, we need solid ground and numbers to understand quality and preference. This will generate the need of rethinking maybe the content, the design part or maybe just focus on the details. In my opinion the content has top level importance together with the “blog personality”, generating readers that hopefully will continue to return and spend more time with “us”. It doesn’t take rocket science to figure that one out.

For us it’s so useful to understand the specific tools that can generate high volume traffic and how we can meet the expectation of the reader in order to build a successful story. In my opinion, one step at the time will do the trick, because learning by doing is the best way.

Online tools for setting up a collaborative environment.

D4SB Collaborative Environment

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Social Business Talks about…how everything started

Last Wednesday we decided to build a collaborative system, a place where us students, teachers and whomever will be interested, could share knowledge and feel good about it.

So many questions out there waiting to be answered, but the most important: “What kind of platform do we want?” It was a difficult choice due to the fact that we, as a group, do not have a common voice already, the purpose became bigger than we thought in the beginning and some of us will have to deal with a completely new tool of work.

We started by saying that the platform should be designed from the beginning in such a way to be able to interact with the outside world later on without remaining a closed experience in the end. So, a core system was created that would generate later on an editorial content in order to spread our ideas. The core system contains practical information (updated calendar, course content, assignments), discussions and learning monitoring and a multi-user blogging tool with a simple and direct interface. We thought it would be useful to write always the summary of the previous lesson of this course for those who missed the class and need guidance. It was quite fun to organize our minds using contemporaneous Google Docs and to feel ourselves how we can contribute to a shared body of knowledge.
We wanted hierarchy for our first steps because the situation could easily become overwhelming and in this way we know exactly “who” has to do “what” “ when”.
The second step of our project, an editorialized reach out tool will gain for its precedent experience and once we will find “our” meaning we will be able to give its best shape. A name was given, quite nice taking in consideration the fact that the class was at its end – “Social Business Talks”.
We agreed in spending time blogging, so the tool could have a smooth start. Keep you posted.

And here it is the previous presentation of our professor Alberto Cottica, the starting point of our collaboration platform:

Setting up a collaborative environment

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